Nobody knows what to do. Mark's talk focused on actionable strategies to avoid this and to create a plan for progress. The best articles have high read time and high social activity. However, Mark says most content gets neither. Studies are a type of content recommended by Mark. Research studies based on WORK data. Try creating studies as a content strategy to get links and exposure. He points out that creating studies whose results go against expectations. This will generate more buzz, links, traffic. Create 10x content Mark said that great content is no longer enough.
Elite content is what you need to focus on. You need to understand that your audience is likely pioneers and innovators. It's important to create content for those who will listen, share and connect. Advertising Continue reading hair masking service below To succeed, aim to be 10 times better at your content than anyone else in your industry. That being said, you need to create content that makes people care about your brand. Know your brand identity and the uniqueness you bring to the content market. Finally, Mark emphasizes that all of your strategies should work together: SEO, content, and a unified brand message across all channels. Learn more about Mark in this Facebook Live video recap. Want to know more Mark?
Check out his slides from Slide share below: Success by Design: Content that Builds Both Brand and SEO by Mark Tra phagen - Search Engine Journal NY Keesa Schreane Keesa, Senior Manager, Marketing at Thomson Reuters, spoke about inspired marketing: how to leverage emotions in SEO. She explained how brands can leverage insights into what drives your market, engagement from your community and influencers, and the power of momentum to improve your SEO. Keesa kicked off her presentation by stating: We desire association.