User Experience and content choices It becomes Phone Number List crucial to go deeper into the understanding of the User Experience that makes the choices of contents mature to the individual . A journey Phone Number List whose stages are summarized in what we have defined as “ WH-Vision ” playing on the common root of some English Phone Number List terms that help us understand the Audience Journey and its evolution by analyzing the data available thanks to the TV connection technologies.
WHO . Information on the Phone Number List individual is still basic to understand their tastes and to propose the right solutions to advertisers. But in the era of hyper segmentation , socio-demographic data are no longer enough. To these we can add other behavioral and attitudinal characteristics to define clusters of audiences with Phone Number List common characteristics. WHEN . The balance of the time variable hangs more and more on the consumer's side. If until some time ago the schedule was the metronome of the distribution of TV content, today, thanks to catch-up and on-demand services , the individual has more options Phone Number List available. WHERE . Equally important is where the enjoyment of the content takes place. At home the most used device is certainly..
Away from home or on the move , personal Phone Number List devices come into play . WHICH (average). Closely related to the previous point, the platform on which listening is highlighted represents a relevant condition. WHAT (content). The decision Phone Number List about the choice of content, which can be enriched and packaged with Phone Number List different forms (clips, prequels, sequels, etc.), is a further element of analysis. The selection process is similar to that of evaluating products and services and runs along the funnel: Awareness - Evaluation - Engagement.