Research shows that 92% of consumers accept buying recommendations from friends, relatives and people they trust. While brands can continue to build trust, influencers give brands the opportunity to channel another target market to help scale the business in a real and authentic way. ROI: Businesses can generate $6.50 in revenue for every dollar invested in influencer marketing. By starting to work with influencers, I was able to build trust and awareness with a new audience in a faster and more credible way. Take, for example. They received 5 times more leads in 75% less time! Not only does influencer marketing increase your ROI, it also helps with SEO! The Social Media Revolution said user-generated social posts accounted for 25% of search results for the world's top 20 brands.
Advertising Continue reading below fax list That's why I partner with influencers. The key is to use both of these benefits and make them visible in your business. What does it mean? Set realistic goals. Approach influencers with a personalized strategy that fits their needs. Create a plan so that every step of the process is available to your team. Measure your goals. And, after each influencer campaign, discuss the pros and cons to figure out what you could do better for the next campaign. How to Apply Influencer Marketing to Your Business Like anything when building a brand, it takes a bit of finesse. Even a successful influencer campaign will have mistakes. After two years of doing this, I'm still wrong, and not all campaigns are out of the park.
But I'm learning from my mistakes and thinking about how I can restructure it so the same mistake doesn't happen again. Influencer marketing takes a lot of time, effort, and and traffic generation. I hope some of you will read this and learn from the misfortunes to save you time and money. Advertising Continue reading below Now over to you: what are your influencer marketing tips? Thanks for reading my message! I hope you don't make the same mistakes I did and maybe you haven't learned a new trick or two. Now I'd love to hear about your favorite influencer marketing hacks. What's the secret sauce to your email outreach? How often do your influencers post? Any metrics you've seen increase or decrease?