This indicator is benign for the product, otherwise it is a vanity indicator, which can easily make the product and operation feel light. 4. Repurchase rate Definition: The proportion of users executive email list who purchase products more than twice in a certain period of all purchasers For products with transactional attributes, the repurchase rate is very important, and you don't want to do business with users as a one-time behavior. Therefore, how to improve the repurchase executive email list behavior of users is also something that needs to be considered for vocational education products. As mentioned earlier, through some activities.
Users can increase their payment behavior in the short term, but if users cannot be guided to make second consumption, the effect of the activity is obviously not good, and other executive email list activities may be involved here. Therefore, the repurchase rate may also be a vanity indicator. For example, 50% off the second order, which will significantly increase the repurchase rate. The incentive factor is still some subsidies, just like the executive email list money-burning behavior of Luckin and some shared products. Once the subsidies are reduced, the loss of users will be very serious, which is the repurchase rate.
Vanity metrics. For vocational education products, the importance of increasing the repurchase rate is obvious, but we must determine a good strategy when designing executive email list indicators, and use content and services as incentives, so that the increased repurchase rate is beneficial to the product. Other approaches can be used as short-term actions and phased strategies. 5. Attendance rate Definition: The number of people who study in a certain period executive email list of time as a percentage of the number of people who buy a course The attendance rate is a key data for learning products, which can reflect the degree of user recognition of the product.