First of all, we need to understand why there is a crisis in "operation"?
At present, operation is still a relatively popular position. Why do you say it has a crisis? In fact, we should think that the origin of operation and the demand for operation positions are caused by the blowout development of the domestic Internet industry, but in recent years, we have seen obvious changes in the overall environment.
I once saw a passage of Li Muyang in the circle of friends and thought it could be used as the background of the reason:
Under the existing technical conditions, there is not much room for application and model innovation.
On the one hand, the cost of acquiring customers is high, and on the other hand, the capital forces supporting the outbreak of new platforms have collapsed, so it will be difficult for future startups to make a difference at the level of general platforms and infrastructure for the time being. All they can do is make products, services and content, and strive to become The header of a platform.
On the one hand, it will take several years to accumulate cash, and on the other hand, make layout and wait for the next wave of technology. An important thing will happen in the past few years. In time, the demand for employees in this industry will begin to shrink, and the previous salary has been driven up, causing an employment crisis.
2. What are the operational crises?
1. Low barriers to operational professionalism
When we use Magi (an information extraction and retrieval system based on machine learning) to search for "operations", we will see relevant descriptions, one of which is very special - "a position with a low threshold and no restrictions on professionalism. "
Operational Crisis |
Why is there such a statement?
I think most people who have been in the industry for more than 5 years may have an experience. The operation position in China came into being with the rise of the Internet. The domestic Internet started to develop around 2000. Around 2013, with the development of mobile networks and basic hardware Perfect, mobile phone applications have also begun to grow explosively, and the era of consumer Internet has officially arrived.
The Force Big Data has conducted a statistical analysis of 22,642 investment and financing events, 17 types of financing industries, and 4,976 investment entities in the Internet industry from 2007 to 2016, and finally came to a conclusion: From 2007 to country email list 2015, the volume of financing has doubled. nearly 70 times.
Figure: Changes in the number of financings from 2007 to 2016
Figure: Changes in the number of financings from 2007 to 2016, © The Force Big Data
Before 2011, the concept of "Internet +" had not yet emerged, and seeds and angel wheels had not bloomed everywhere. In 2011, Internet entrepreneurship emerged, and from 2011 to 2015, the proportion of angel round project financing in the overall project increased significantly. In 2015, it was the most popular, with more than 3,000 start-up companies receiving seed and angel rounds of investment, and more than 4,300 financing events.